True Arctic Fox

DESIGN FOR THE FASHION SYSTEM | ADVANCED NARRATIVE INTERACTIVE | 2020/21 |

Students
| Helena Cerdá Armero | Fernanda Gonzalez | Pilar Gonzalez | Abniki Nafise Hosseini | Saltanat Kartzhanova | Fernanda Postal | María Antonieta Sandoval Ramirez |

Teachers
| I. Mariani | 

The project True Arctic Fox is based on the Swedish Snow Camouflage Anorak and its aim is to transmit the adventurous spirit of the garment while promoting environmental responsibility and a healthier lifestyle.
The entire narrative goes around a contest organized in partnership with the Swedish Brand Fjällräven with the purpose to help and rescue the arctic fox, an endangered animal that is part of the brand’s identity.
The whole campaign is developed as a transmedia experience, which requires users to participate using social media —Instagram and TikTok— and other online platforms —mobile app and website— but also through physical events organized in major European cities.