∞ Hoodie

RETAIL AND MERCHANDAISING DESIGN STUDIO | 2019/20

Students

| Jiaqi Xue | Tan Wang | Sneha Jennifer Prem Joshua Hyun Ee Im | Shila Pakbaz |

Teachers

| V. M. Iannilli | C. Baldi | V. Caratozzolo | S. Sanfratello | A. Spagnoli |

The concept behind the retail space for the new ∞ Hoodie brand is to redefine individual values and identities, wearing a new "face", showing the new self, and building new identities. The omnichannel retail strategy focuses on flourishing a meaningful connection with customers by promoting shared values and ethics. The project, which looks toward a sustainable future, also promotes circular activities, encouraging customers to bring in their old sweatshirts that can be recycled and rebuilt into a new product.